We were born of the cold – shaped by Finland’s arctic nature and surrounded by lakes and the sea.
Since childhood, we’ve learned to respect the power of cold: its ability to invigorate the mind and restore the body.
ICY was founded in early spring 2023, driven by a deep passion for Finnish sauna culture and the tradition of winter swimming.
During the warmest summer days, we found ourselves longing for cold water and its health benefits. That longing sparked a vision: to bring the essence of this Nordic ritual into everyday life, both in Finland and beyond. This is where our name comes from — I Cool You. Three simple words that capture our purpose: to bring the power of cold to you.
After extensive research and years of following cold therapy trends globally, we saw a gap in the market — the need for a cold plunge that combines elegant design, lasting durability, and user-friendly functionality. No compromises. Only the best for body and mind, in a form that’s both beautiful and built to last.
Each ICY plunge is handcrafted in Salo, Finland, with pride in local craftsmanship and quality. We carry the Key Flag and Design from Finland marks with honor.
The visual identity reflects the core of the brand – Nordic clarity, calmness, and the aesthetics of cold.
